Post by account_disabled on Dec 26, 2023 10:17:24 GMT
YouTube now reaches 21 million Spaniards of all ages , which represents more than 82% of the total population according to recent studies . And, although practically all large advertisers have a presence on YouTube, there are some brands that stand out especially , reaching hundreds of thousands or millions of followers, thanks to their commitment to a content marketing strategy on this platform. 2btube , a Spanish media group specialized in connecting with young audiences and a leading agency in creation, production, and management of YouTube channels, has analyzed the YouTube channels of more than 200 brands in Tubular Labs and , based on the number of subscribers and the type of content published, presents the first ranking of Spanish brands according to their success on YouTube. In this study, the channels produced by brands that are dedicated to selling products or services in Spain have been taken into account , excluding those companies whose business or part of it is the creation of content, such as media, production companies, record labels, leagues.
Sports clubs, channels and television programs. In addition, the type of content published has been analyzed to rule out those brands whose YouTube channels are only repositories of spots that they Phone Number List use to serve advertising on the platform and all those that have not been active in recent months. In this way, the resulting ranking is a reflection of the brands that are investing in the creation of original content -branded content- for their own Spanish channels on YouTube and that, thanks to this, have a community of more than 290,000 subscribers. Ranking of brands in Spain with the most success on YouTube Leading the ranking is Red Bull , which has been betting on content marketing for years to communicate the 'powers' of its product, associating itself with strong emotions through a positioning focused on sports and activities that require great 'energy'. On YouTube they have a channel focused on their event “Batalla de Los Gallos”, an improvised rap competition. The channels produced by toy companies such as IMC Toys.
Kitoons Famosa (Mundo Pinypon and The Bellies Babies) or Mattel (Barbie); and those associated with companies in the video game sector such as PlayStation, Ubisoft, Nintendo , Epic Games (Fortnite) or EA Sports; They are the great references on this platform because their target is completely digital and, if they want to reach them, they must do so through YouTube. But we also find telecommunications companies like Vodafone ; beauty brands like Maybelline and L'Oréal ; food such as Nestlé ; from finance like BBVA and from the retail sector like Leroy Merlin . Finally, in this top20 we also find brands that we are not used to seeing in the lists of large advertisers in Spain ; as is the case of the erotic products stores Platanomelón, Sexplace and Diversual ; and the sports nutrition brand Myprotein . 2btube , which has managed the channels of several brands in that ranking and among its most notable success stories is that of the PlayStation Spain channel, ensures that all companies could take advantage of the advantages that YouTube has to create communities and connect with the audience digital.
Sports clubs, channels and television programs. In addition, the type of content published has been analyzed to rule out those brands whose YouTube channels are only repositories of spots that they Phone Number List use to serve advertising on the platform and all those that have not been active in recent months. In this way, the resulting ranking is a reflection of the brands that are investing in the creation of original content -branded content- for their own Spanish channels on YouTube and that, thanks to this, have a community of more than 290,000 subscribers. Ranking of brands in Spain with the most success on YouTube Leading the ranking is Red Bull , which has been betting on content marketing for years to communicate the 'powers' of its product, associating itself with strong emotions through a positioning focused on sports and activities that require great 'energy'. On YouTube they have a channel focused on their event “Batalla de Los Gallos”, an improvised rap competition. The channels produced by toy companies such as IMC Toys.
Kitoons Famosa (Mundo Pinypon and The Bellies Babies) or Mattel (Barbie); and those associated with companies in the video game sector such as PlayStation, Ubisoft, Nintendo , Epic Games (Fortnite) or EA Sports; They are the great references on this platform because their target is completely digital and, if they want to reach them, they must do so through YouTube. But we also find telecommunications companies like Vodafone ; beauty brands like Maybelline and L'Oréal ; food such as Nestlé ; from finance like BBVA and from the retail sector like Leroy Merlin . Finally, in this top20 we also find brands that we are not used to seeing in the lists of large advertisers in Spain ; as is the case of the erotic products stores Platanomelón, Sexplace and Diversual ; and the sports nutrition brand Myprotein . 2btube , which has managed the channels of several brands in that ranking and among its most notable success stories is that of the PlayStation Spain channel, ensures that all companies could take advantage of the advantages that YouTube has to create communities and connect with the audience digital.